About Us

Why Seal Your Cup?

Each day in the US, we drink more than 400 million cups of coffee. Hot or iced. Skinny or soy. Single or double.

Coffee is a trend, a pastime, a movement, a national phenomenon.

The coffee industry is vast. Its production impacts the lives and lands of millions. Coffee is the second most traded commodity in the world after oil. But for the most part, the farmers who produce coffee beans live and work under deplorable conditions with little hope for the future.

Which is why the Rainforest Alliance has spent more than a decade working toward a sustainable system of coffee production – one that supports the rights and well-being of farmers, their lands, their livelihoods, their families and communities.

By choosing coffee from certified farms, you are supporting a better way of life for the 25 million people around the world who produce coffee. The Seal Your Cup campaign is about …

• Improving the lives and lands of farm families
• Enabling consumers to make informed choices.
• Encouraging everyone to vote with their dollars so that the next time you order a cup of Joe or
  reach for a bag of beans, you’re sure that it features the Rainforest Alliance Certified™ seal.